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Saturday, October 30, 2010

Batch 2 and 3 Tasks for On-line Marketing Management Class Oct. 29, 2010

Here are the batch 2 and batch 3 tasks for the on-line class.

Group 1: Ngui, Cantilleps, Cruz, Ren, Enriquez, Labrador, Marty Reyes, Tsoi, Monedero, Mendoza

Group 2: Lee, Situmorang, Uy, Espiritu, San Pedro, Bombasi, Matias, Manalang, Lea Reyes, Sumera

The groups are for Batch 2 task. You have to evaluate the 10 Step Marketing Plans of your groupmates posted in the discussion board. The link is...
http://www.facebook.com/topic.php?topic=142&post=1039&uid=108200742563139#post1039
Will refer to this as link 3

Use link 4 below to evaluate your groupmates' 10 step plans. Remember 3 means giving exactly what was expected while 4 means going beyond and 2 means not providing everything. So far, each student should evaluate 9 groupmates.
Link 4 is here...
http://www.hypermarketing2.com/2010/06/10-step-marketing-plan-peer-edition.html

If your name is not on the 2 groups above, then it means you haven't posted to Link3 as of this time. You will not be given a chance to evaluate your classmates unless you have your own plan posted on link 3.
Cecil Alona just posted her link. She is now part of group 1, which now has 11 members. However, group 1 members need to only evaluate 9 groupmates and it is up to you to choose which group member not to evaluate.

This will be the same policy for any late postings of 10 step marketing plans. The latecome will be added to a group but everyone will still evaluate only 9 groupmembers using link 4.
Last Task for the Day:

Pls. post a comment on this link:
http://150voices.blogspot.com/2010/10/prof-remigio-de-ungria-survey-on-line.html

Then, for next week prepare to present your 10 Step Product Marketing Plan in 5 minutes.

Please complete all your tasks on or before 12 midnight tonight. You can now take our standard 20 minute break. I do know that in cyberspace this could be much longer.

For those who have not yet posted their links to the 10 step product marketing plans or were absent from this on-line class, you are automatically part of group 2.

vCoach Bong

Thursday, October 28, 2010

Batch 1 instructions for AGSB marketing on-line class: Oct 29

Tech support for the on-line class. Starting 6:15 pm of Oct. 29, you can call me at landline 216-9743 or cell 0917-8571089. Or post a question on this link (this is where the discusssions will be):

http://www.facebook.com/topic.php?uid=108200742563139&topic=140
Let's call this Link 1

Things to do for the on-line class

On the discussion page on Link 1, say hi or present as soon as you are on-line by around 6pm.

Then go to Link 2:
http://www.hypermarketing2.com/p/hyper-map.html

If you haven't done so yet, do tasks# 1, 2, 5, 6 and 7.
For task 2, do your best to remember and report all the absences you have incurred. It doesnt have to be 100% accurate- do you to recall what you can as I will match this anyway with the attendance sheets. I just need to understand your reasons for missing class.

Then do task #90 in Link2

More tasks to be posted later.

To infinity and beyond!
vcoach Bong

vCOACH On-Line Marketing Class: Oct 29, 2010

Today, Oct. 29 is an on-line class. Dont come to AGSB. Just be in front of your computer and logged on at 6-9 pm on our Facebook discussion page.

Here are the 2 links as to where we will be on-line:

http://www.facebook.com/visiondriven.coach?v=app_2373072738&ref=ts#!/topic.php?uid=108200742563139&topic=140

http://www.facebook.com/home.php?sk=group_156296684408947

To those who have not "liked", or "posted a comment" on the facebook posts, can you pls. respond to this email so that I know you got the message. It will save me the task of having to text you individually.
PS. Not all students have registered and are not included in this email. If you notice that a classmate's email is not in the list above, can you pls. forward, and pls. include me in the cc portion of the email.

Thanks and see you in cyberspace later.
vCoach Bong

Monday, October 11, 2010

High Performance Highly Personal Marketing Plans

For the student guide, click the link below...

More samples at http://slideshare.net
Search for "20 year personal marketing plans"

http://www.hypermarketing2.com/2010/10/20-year-high-performance-highly.html

Cheers
Coach

Sunday, October 10, 2010

Understanding and Listening to Customers Part 2 (Summary of Session 11 last Oct 8)

Summary submitted by Andrei John Cantilleps c/o Group 1

Coach Bong continued the discussion on "Understanding-Communication-to-Customers" and show a couple of slides illustrating how some of the marketing companies illustrated their advantages by showing that they can see trends on world events.
Then he facilitated the discussion on the qualitative Research, then continued and concluded the discussion.


afterwards....


Facebook Grading System Revisted
Coach Bong reminded the class, specially those that have not yet posted some of their online requirements. see the link ==> Facebook-Vcoach



then....


Assignment for Next Week:
1. Use the following template for your 20-year marketing Plan
2. Create your 20 year marketing Plan, and take note of the following guides:
VISUAL
Nickname 0.5
Family Name 0.5
1-word descriptor 1.0
what you do / work 1.0
Story that links everything together 1.0
4.0
==> you may see the following samples that got 4.0 with their respective brand launch
==> my-brand-launch-template

3. Indicate one "free-for-all" reference that you will use to
4. now and 20 years from now comparison.
5. Key Elements of a 20 Year plane
a. Cover page
b. Outline
c. Vision / Mission - include 1-word descriptor
d. Product Portfolio (Roles)
e. Brand Launch
f. Free for All ( general,
g. Now vs 20 years from now comparison
h. Milestone / Measure of Success

see the downloadable template of the 20 year personal marketing plan
==> 20-year-personal-marketing plan-sample