Summary submitted by Andrei John Cantilleps c/o Group 1
Coach Bong continued the discussion on "Understanding-Communication-to-Customers" and show a couple of slides illustrating how some of the marketing companies illustrated their advantages by showing that they can see trends on world events.
Then he facilitated the discussion on the qualitative Research, then continued and concluded the discussion.
afterwards....
Facebook Grading System Revisted
Coach Bong reminded the class, specially those that have not yet posted some of their online requirements. see the link ==> Facebook-Vcoach
then....
Assignment for Next Week:
1. Use the following template for your 20-year marketing Plan
2. Create your 20 year marketing Plan, and take note of the following guides:
VISUAL
Nickname 0.5
Family Name 0.5
1-word descriptor 1.0
what you do / work 1.0
Story that links everything together 1.0
4.0
==> you may see the following samples that got 4.0 with their respective brand launch
==> my-brand-launch-template
3. Indicate one "free-for-all" reference that you will use to
4. now and 20 years from now comparison.
5. Key Elements of a 20 Year plane
a. Cover page
b. Outline
c. Vision / Mission - include 1-word descriptor
d. Product Portfolio (Roles)
e. Brand Launch
f. Free for All ( general,
g. Now vs 20 years from now comparison
h. Milestone / Measure of Success
see the downloadable template of the 20 year personal marketing plan
==> 20-year-personal-marketing plan-sample
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