Session 9
Discussed the videos on
1. Dolfenal and Dolphy
2. Biogesic and John Lloyd Cruz
3. Tuna wars featuring Century's Derek Ramsey and Kris Aquino vs. San Marino's Dingdong Dantes and Marian Rivera
View them again at...
http://bongdeungria.tumblr.com/
Learned about the effectiveness and requirements of using celebrity endorsers, linking it to the product, innovating in a market dominated by giant and responding to competition.
Showed and gave feedback on the top 10 questions re-posted by students on the facebook link.
http://www.facebook.com/visiondriven.coach?v=app_2373072738&ref=ts#!/topic.php?uid=108200742563139&topic=83
For the concept test on Oct. 1, I will target to get 80% of the exam questions from the submissions of students. However, some students might get as much as 3 questions picked from their submissions while others may not even have 1 of their questions selected if the format, choice of question and concept explanation were not 100% consistent with class requirements. Exam starts prompty 6:15 pm Oct. 1. Students who miss the test on this date will be allowed a "challenging" make-up opportunity on a date to be agreed on later.
Started lecture on "Understanding and Listening to Customers". Showed useless Japanese inventions and some local innovations that are no longer here (slide 18). Review the lecture here...
http://www.josephdeungria.com/2010/05/integrated-marketing-communications.html
Will discuss again the 20 year marketing plan after the concept test on Session 10, Oct. 1
Happy re-viewing
Coach Bong De Ungria
Contractor Biographies is construction marketing company that specializes in the promotion of commercial contracting companies and businesses. We offer contractors marketing plans, marketing courses, internet marketing ideas at affordable prices.
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