Notes from September 03, 2010 session
by Maritess Velez and Ryan Uy
The recently concluded marketing forum was assessed. It was a successful activity. Learnings were taken home by the attendees, evidently applied even in the classroom discussion.
Some enhancements of the official forum website, http://inceptionmarketingforum.blogspot.com/ were suggested. To mention a few:
1. Increase the font size of the texts
2. Include the inception logo in all related power point presentation
3. Include the speaker's name in the program schedule
4. Hyperlink student names using LinkedIn profile
The intense of the classroom discussion started after the presentation of the Prudential (Korea) TV commercial, http://www.youtube.com/watch?v=VaCxlS6Wsos. The advertisement tackled the reality of life, shown in an emotional story of a father and son. There was a consensus in the class that the scene has contrast: the uncertainty- future and the certainty- death. So, for our loved ones, we might have to consider preparing for a more financially secured future.
As bottom line, like an insurance company, "position self as a problem solver". Furthermore, like the daughter in the story of the three cows, "see self as a thousand worth of cows".
Assignments / reminders were given by coach:
1. September 09, Thursday (11:59pm): Revise the ten questions in the format "Question-Concept-Answer"
- Send/ Post (a) Email (b) Blog and (c) Facebook
2. September 10, Friday : No classes, a regular holiday in observance of the Feast of Ramadan
: under http://www.hypermarketing2.com/p/hyper-map.html
Do a Checkpoint of Tasks 1-30 by doing Task 31
3. September 17, Friday: Concept exam
- 80% of the questions come from class contribution (ten questions)
- 20% of the questions come from Coach
4. September 23, Thursday (11:59pm): 20 year plan
- Send/ Post (a) Email and (b) Blog
5. September 24, Friday: Individual Oral Presentation of the 20yr plan in class
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