Planning Thru Constraints- Session 5

The August 20 Marketing Management session started with the discussion on the

updates for the Marketing Forum ( Inception ) to be held on August 27 such as:

Confirmed 2 Speakers: Mr. Anthony Brendan Yu and Ms. Jonah De Lumen

Budget: AGSB P 10,000.00
Sponsor – Smart Communications 7,000.00
Sponsor – PR Kitchens, Inc. 2,000.00
Total P 19,000.00

Program Flow:
Time Schedule
6.00 - 6.30 Registration
6:30 - 6:45 Invocation
Intro to Forum
Intro to Speaker 1
6:45 - 7:15 Speaker 1 ( Mr. Yu)
7:15 - 7:30 Intro to Speaker 2
7:30 - 8:00 Speaker 2 ( Ms. Jonah)
8:00 – 8:30 Open Forum ( Questions and Answers Portion )
Recognition of Speakers
Closing Remarks
Food
Assigned Hosts: Tanya Labrador – for Speaker 1
Arvin Matias – for Speaker 2

The flyer, which was made by Zen, was approved ( the first one )

The following committees were formed:
Logistics
Program
Marketing
Communications

Everyone is encourage to participate in any committee.

For the Program Kit, Rose volunteered to prepare it. Lea will also help.

For the tarpaulin, Mark will do it. For the give-aways, Zen will handle it.


Moving on, Coach gave us a review for what was discussed last week. Group 7

for the topic on differentiation and Group 6 for the positioning statement.

Next is the review of 10 Step on Marketing Plan.

The Part 1, which was presented by Coach last week, to mention:

1. Identify your target.
2. What do they need.
3. What are their choices.
4. Where is the opportunity.
5. How big is the market.

For the Part 2 ( Stages 6 – 10)

6. Product – product description – describe the physical features of the product,
specification, and attributes of the product.

7. Price – get prices of your product, creatively compare your product vs
competitor, conclude on what pricing strategy is being used.

8. Promo – describe what you propose to do
Mass Communication – Sales Promo
Advertising
Public Relation
Win/Events/Experiences ( like what we will do next
week: Marketing Forum)
Personal Communication – Direct Marketing
- Interactive
- Personal Selling
- Direct Selling
You may also provide your sample and show the competitor’s sample.


9. Place – where is your product available, nationwide or in key areas only
and mention the method of delivery.

10. Generic Winning Strategy Mix
Low cost producer
Supply and distribution leverage
Differentiation
Niche

Again, you may follow this link for viewing of the presentation: http://www.hypermarketing2.com/p/free-file-downloads.html
Next discussion, Coach reminds us for our assigned chapter/s. Some of the tips he gave:

Focus on you chapter
Read the questions.
Must be a good question maker.
Post the concept to the questions.
Download the template on SlideShare

Guide on how to do your assigned chapter/s:
Download the template.
Use this downloaded template.
Create 10 questions and answers
Send via email to:vcoachclass@gmail.com
Post in your blog.
Go to your classmates to review the concept test.

Coach also reviewed us again on how to make the 10 questions:
Examples: Fill in the blanks
Statements are true except
Should be relevant and interesting
Have 5 answer choice that maybe “possible answer

Reminder: This is due 2 weeks from now.

Coach also guide us to the steps on learning excellence:

Objective is enhanced learning.
Leverage value of Marketing Concepts.
Review for Concept Test.
Enhance Marketing Mastery.
Score well in the midterm/finals.
Promote blog ( drive traffic to your blog)

Coach started discussing our own Personal Marketing Plan, specifically our
20 Year Marketing Plan. The most important brand to us is ourselves hence we
should create a team based on us. Make you vision/mission-personal and really
identifiable to you. Winning means doing 7 roles well daily. Follow the 13steps
to Powerful Presentation. Coach showed us his own Personal Marketing Plan
to give as an idea.

Reminder: This is due September 2.

The class extend time to discuss again some details for the Marketing Forum.
Please post your updates through the FB Discussion Board.

It ended with a “good luck” for all of us for next week .