by Zennia Davantes and Allan Ray Enriquez (Group 2)
With lack of a better word, I entitled our Session 2 as 2M2M (Too Many Too Mention). So our group (Group 2) is tasked to give the class a reminder and recap of what had happened last session.
Recap of Session 1 Assignment
Coach mentioned that some of the class haven't done Tasks 1 to 12 as mentioned here: Navigate Successfully On-Line (click link). So if you have missed this, please go directly to HyperMarketing 2.0 and click on the HyperMap tab to see the tasks.
Also, please do not forget to forget to follow our blog: v52marketing.blogspot.com and HyperMarketing 2.0. If you have a GMail account (which you should have by now) it would just be a breeze following the blog. Just go the website (click on the links of our class blog and HyperMarketing), look for the Followers in any of the sidebars of the blog or website and click on follow (in this case, both websites have Followers on the right sidebar. If successful, you will see your profile picture (no, not from Facebook) from Blogspot. If no picture came out but you see your name as you place your cursor on the latest follower, then you should visit your Blogspot account and add your picture.
Next, follow vCoach fanpage in Facebook (I think you're more okay with this). Just go to the fanpage: vCoach and click Like just beside the fanpage name.
That's a mouthful! Now, let's proceed with the other things happened. Thanks to Zen (Zennia Davantes) who made a comprehensive recap of what happened.
====
V52 Markma Class
July 30, 2010
August 6 Assignment:
Group Assignment
Group 1: Left column of Breakthrough Marketing
Group 2: Right column of Breakthrough Marketing
Group 3: The Brand Value chain
Group 4: Group valuation
Group 5: Table 10.2: Judging Desirability…
Group 6: Writing a positioning statement
Group 7: When Your Competitor Delivers More For Less
Instruction:
1. Make 2 or 3 slide summary of the content, no longer than 3 slides and can be presented in 5 minutes.
2. Use 13 Steps to Powerful Presentation as reference for the format.
3. Post the link of your presentation in FB discussion board: Building Brands.
a. To post the link, copy the URL of your presentation to the FB discussion board.
b. Put the Title of your assigned topic and group number, followed by the link of your presentation
4. Post the group report in the individual blog and on facebook.
Individual assignment:
1. Choose a local recent brand that you think is doing well in the market.
2. Discuss in 3-5 sentences why it is a good brand. Make it specific.
3. Post the answer on the FB discussion board.
4. Put a link to the brand's site / URL on your post.
August 13 Assignment:
Chapter Q&A Presentation:
1. Each student is assigned to present one chapter each.
2. Make 10 questions based from the chapter assigned to you.
a. You can do multiple choices wherein choices are all possible answer to the question.
b. You can create question in "which is true or which is false" format.
c. For more examples, Search" Learning by Coaching" slides in slideshare or hypermarketing.com
3. As reference, each question should be followed by the slide the question was based from.
a. You may use look for Kotler's older edition slide in slide share; or
b. You may use the printed slides of Kotler's book distributed last meeting.
Lessons:
Communicating Effectively: 13 Steps to Powerful Presentations (ppt is searchable in slideshare)
1. Use the cover page as the executive summary
a. Cover page is first and last page of presentation:
b. Present it twice – start and end
c. Subtitle allows you to complete the idea, a summary of the presentation
d. Coverpage elements
i. Descriptive
ii. Presentors' names
iii. Dates
iv. Etc.( see the link)
e. Last slide should finish with your 1 big idea
2. Use a descriptive outline
a. Introduce what you will say (outline)
b. Say it (Body)
c. Conclusion
d. Summary
3. Follow 7x7 rule
a. Less than 7 lines, less than 7 words per line ( it forces you to summarize your ideas and emphasize on your points)
i. Avoids clutter
ii. Allows emphasis on key ideas
4. Make the title line speak (Top Red Line = Complete idea)
a. Use the mouse as cursor because its steady, instead of the pointer
b. Don't cross the projector and make sure not to block the screen/lcd
c. It is important to put complete idea in the title line
i. The discipline for communication is to start with big yellow circle if that's the message you want them to retain in their mind
5. Use combination of text and pictures
a. Extra effort is worth it
b. Don't put moving pictures because it distracts.
c. Don't superimpose pictures as it may reduce readability
i. Separate text and pictures
6. Use an all-occasion format
a. Don't be a victim of differences in projector capability, lighting conditions
b. Format – white backgrounds always work! (Title = 36)
i. Other points see the link
7. When in doubt? Don't
a. Leave out details you don't understand
b. Avoid errors and controversies
8. Use Diagrams to… (see the link)
a. diagrams explain better
b. can tell a story
c. simplify concepts
d. shows relationships
9. Use pictures and printscreens with annotated text
a. Cite screenshot to support your presentation
b. Annotations help emphasize key points
10. Too many details don't add value. They confuse
a. Make it clear, simple, focused
b. When its 3 column or more, color code it
11. Use numbered guideposts above Title Lines and in page separators
a. Show audience where you are in the presentation
12. Don't be too serious. Use humor when appropriate
13. Lead audience to more info (put a website or resource link)
Who benefits from Powerful presentation?
1. Your audience
2. You
3. Interested stakeholders
Is effective communication part of marketing? Yes.
Marketing story:
In Marketing you have 3 Cs:
1. Customer: Satisfy Needs and wants and needs. If it's satisfied then there will be repeat sales
2. Competition: Market share
3. Company:Sales and Profits
7 task of marketing
1. Plans
2. Capture insights
3. Connect with tem
4. Shape your market offering
5. Deliver and communicate value
6. Connect using strong brands
7. So that you can build long term growth
When there's a gap, there is a market opportunity
4 steps in addressing market opportunities
1. Determining total market size
a. Big to matter, small to handle
2. Divide into market segments
a. Similar needs, wants expectation
3. Choose primary target market
a. Focus limited resources
i. To hit your PTM, adjust your marketing mix
ii. Some PTMs, require different mix
iii. Some needs price adjustment from time to time
1. Aim well as your competitors are targeting the same.
4. Position
a. Use 4 Ps
Marketing communication:
1. Features
2. Advantage benefits
3. Companies satisfying customer wants
Consider company when analyzing opportunities
5 Industry Forces in Analyzing Competition
1. Power of suppliers
2. Customers
3. Barriers to entry
4. Substitution
5. Competition reaction
Consider Environment in analyzing competition
1. Internal –SW
2. External – OT
Four Generic Winning Strategies
1. Low cost producer
2. Differentiate
3. Supply and distribution leverage
4. Niche
21st century marketing is always changing. Customers have so many needs. They are demanding. And there are greater competitions in the market.
To manage demand, focus on 5 things that matter to the customers
1. Segment
2. Target position
3. Position with brands
4. Manage communication holistically
7 tasks of holistic marketing
1. Developing plans
2. Capturing insights about customers
3. Connecting with customers
4. Building strong brands
5. Shaping the market offering
6. Communicate and Delivering the value
7. (See the link)
====
Now if it's a little bit wordy and like I said, too many to even read it, if you missed out last meeting just click on the Slideshare link to see the 13 Steps to a Powerful Presentation and Marketing.
Also, it is advisable to remember the Marketing Model as we did an exercise in the last part of the session and drew the marketing model to better remember what Marketing is. So what is Marketing?
Hopefully by this time, you got the hang of it and if you still have questions, let us know and we hope to help each other out.
With lack of a better word, I entitled our Session 2 as 2M2M (Too Many Too Mention). So our group (Group 2) is tasked to give the class a reminder and recap of what had happened last session.
Recap of Session 1 Assignment
Coach mentioned that some of the class haven't done Tasks 1 to 12 as mentioned here: Navigate Successfully On-Line (click link). So if you have missed this, please go directly to HyperMarketing 2.0 and click on the HyperMap tab to see the tasks.
Also, please do not forget to forget to follow our blog: v52marketing.blogspot.com and HyperMarketing 2.0. If you have a GMail account (which you should have by now) it would just be a breeze following the blog. Just go the website (click on the links of our class blog and HyperMarketing), look for the Followers in any of the sidebars of the blog or website and click on follow (in this case, both websites have Followers on the right sidebar. If successful, you will see your profile picture (no, not from Facebook) from Blogspot. If no picture came out but you see your name as you place your cursor on the latest follower, then you should visit your Blogspot account and add your picture.
Next, follow vCoach fanpage in Facebook (I think you're more okay with this). Just go to the fanpage: vCoach and click Like just beside the fanpage name.
That's a mouthful! Now, let's proceed with the other things happened. Thanks to Zen (Zennia Davantes) who made a comprehensive recap of what happened.
====
V52 Markma Class
July 30, 2010
August 6 Assignment:
Group Assignment
Group 1: Left column of Breakthrough Marketing
Group 2: Right column of Breakthrough Marketing
Group 3: The Brand Value chain
Group 4: Group valuation
Group 5: Table 10.2: Judging Desirability…
Group 6: Writing a positioning statement
Group 7: When Your Competitor Delivers More For Less
Instruction:
1. Make 2 or 3 slide summary of the content, no longer than 3 slides and can be presented in 5 minutes.
2. Use 13 Steps to Powerful Presentation as reference for the format.
3. Post the link of your presentation in FB discussion board: Building Brands.
a. To post the link, copy the URL of your presentation to the FB discussion board.
b. Put the Title of your assigned topic and group number, followed by the link of your presentation
4. Post the group report in the individual blog and on facebook.
Individual assignment:
1. Choose a local recent brand that you think is doing well in the market.
2. Discuss in 3-5 sentences why it is a good brand. Make it specific.
3. Post the answer on the FB discussion board.
4. Put a link to the brand's site / URL on your post.
August 13 Assignment:
Chapter Q&A Presentation:
1. Each student is assigned to present one chapter each.
2. Make 10 questions based from the chapter assigned to you.
a. You can do multiple choices wherein choices are all possible answer to the question.
b. You can create question in "which is true or which is false" format.
c. For more examples, Search" Learning by Coaching" slides in slideshare or hypermarketing.com
3. As reference, each question should be followed by the slide the question was based from.
a. You may use look for Kotler's older edition slide in slide share; or
b. You may use the printed slides of Kotler's book distributed last meeting.
Lessons:
Communicating Effectively: 13 Steps to Powerful Presentations (ppt is searchable in slideshare)
1. Use the cover page as the executive summary
a. Cover page is first and last page of presentation:
b. Present it twice – start and end
c. Subtitle allows you to complete the idea, a summary of the presentation
d. Coverpage elements
i. Descriptive
ii. Presentors' names
iii. Dates
iv. Etc.( see the link)
e. Last slide should finish with your 1 big idea
2. Use a descriptive outline
a. Introduce what you will say (outline)
b. Say it (Body)
c. Conclusion
d. Summary
3. Follow 7x7 rule
a. Less than 7 lines, less than 7 words per line ( it forces you to summarize your ideas and emphasize on your points)
i. Avoids clutter
ii. Allows emphasis on key ideas
4. Make the title line speak (Top Red Line = Complete idea)
a. Use the mouse as cursor because its steady, instead of the pointer
b. Don't cross the projector and make sure not to block the screen/lcd
c. It is important to put complete idea in the title line
i. The discipline for communication is to start with big yellow circle if that's the message you want them to retain in their mind
5. Use combination of text and pictures
a. Extra effort is worth it
b. Don't put moving pictures because it distracts.
c. Don't superimpose pictures as it may reduce readability
i. Separate text and pictures
6. Use an all-occasion format
a. Don't be a victim of differences in projector capability, lighting conditions
b. Format – white backgrounds always work! (Title = 36)
i. Other points see the link
7. When in doubt? Don't
a. Leave out details you don't understand
b. Avoid errors and controversies
8. Use Diagrams to… (see the link)
a. diagrams explain better
b. can tell a story
c. simplify concepts
d. shows relationships
9. Use pictures and printscreens with annotated text
a. Cite screenshot to support your presentation
b. Annotations help emphasize key points
10. Too many details don't add value. They confuse
a. Make it clear, simple, focused
b. When its 3 column or more, color code it
11. Use numbered guideposts above Title Lines and in page separators
a. Show audience where you are in the presentation
12. Don't be too serious. Use humor when appropriate
13. Lead audience to more info (put a website or resource link)
Who benefits from Powerful presentation?
1. Your audience
2. You
3. Interested stakeholders
Is effective communication part of marketing? Yes.
Marketing story:
In Marketing you have 3 Cs:
1. Customer: Satisfy Needs and wants and needs. If it's satisfied then there will be repeat sales
2. Competition: Market share
3. Company:Sales and Profits
7 task of marketing
1. Plans
2. Capture insights
3. Connect with tem
4. Shape your market offering
5. Deliver and communicate value
6. Connect using strong brands
7. So that you can build long term growth
When there's a gap, there is a market opportunity
4 steps in addressing market opportunities
1. Determining total market size
a. Big to matter, small to handle
2. Divide into market segments
a. Similar needs, wants expectation
3. Choose primary target market
a. Focus limited resources
i. To hit your PTM, adjust your marketing mix
ii. Some PTMs, require different mix
iii. Some needs price adjustment from time to time
1. Aim well as your competitors are targeting the same.
4. Position
a. Use 4 Ps
Marketing communication:
1. Features
2. Advantage benefits
3. Companies satisfying customer wants
Consider company when analyzing opportunities
5 Industry Forces in Analyzing Competition
1. Power of suppliers
2. Customers
3. Barriers to entry
4. Substitution
5. Competition reaction
Consider Environment in analyzing competition
1. Internal –SW
2. External – OT
Four Generic Winning Strategies
1. Low cost producer
2. Differentiate
3. Supply and distribution leverage
4. Niche
21st century marketing is always changing. Customers have so many needs. They are demanding. And there are greater competitions in the market.
To manage demand, focus on 5 things that matter to the customers
1. Segment
2. Target position
3. Position with brands
4. Manage communication holistically
7 tasks of holistic marketing
1. Developing plans
2. Capturing insights about customers
3. Connecting with customers
4. Building strong brands
5. Shaping the market offering
6. Communicate and Delivering the value
7. (See the link)
====
Now if it's a little bit wordy and like I said, too many to even read it, if you missed out last meeting just click on the Slideshare link to see the 13 Steps to a Powerful Presentation and Marketing.
Also, it is advisable to remember the Marketing Model as we did an exercise in the last part of the session and drew the marketing model to better remember what Marketing is. So what is Marketing?
Hopefully by this time, you got the hang of it and if you still have questions, let us know and we hope to help each other out.
Do we need to send the Powerpoint (for the Group Report) to vcoachclass@gmail.com? Or just post the link to the FB Discussion Board? Thanks.
ReplyDeleteHi Les, you have to do both for the assigned PPT. :)
ReplyDelete